Recording Date:
Tuesday, Feb. 23, 2021
In her blog post on the topic, Fundraising Success Coach, Jessica Cloud, developed her 5 Pillars of Annual Giving to more effectively change the way she reported on her progress.
For her new report, she changed it from a mostly quantitative, numbers-driven report to more of a layered, qualitative storytelling experience with strong statistics to back it up.
In this webinar, you will learn…
- Why annual giving is an essential piece of the fundraising puzzle
- To look beyond just dollars and donors when you tell your success stories
- How to compile the right data to educate board members and organizational leaders about annual giving
- How to tell amazing stories that illustrate how major donors originate in the annual fund
- How to use data to lobby for more budgetary and staff resources to implement new ideas
- To give yourself credit for all that you do and not overlook important functions of annual giving like data integrity and public relations