Articles

How do you determine whether to postpone, cancel, or shift to virtual events? We discuss this as well as how to conduct a successful virtual event.

Donors don’t operate in a vacuum; they represent more than vessels of potential revenue. That’s why we prefer supporter engagement over donor management.

As donors’ gifts increase, so too does their lifetime value. We believe that this correlation is also caused by a third factor, the Z factor.

When people draw from the well, they’re looking for the fulfillment that your nonprofit provides. We’ll discuss the power of regular, recurring donations.

A well-developed donor retention strategy has the potential to produce extraordinary dividends for nonprofits today. We discuss how in this post.

We’re physicians, not alchemists, and while our process for extracting dollars from your database may feel like magic, we assure you it’s analytic.

Crowdfunding in college towns can be a real challenge given the relentless wave of digital solicitations we’re each burdened with on a daily basis.